Stuff I Do, Stuff I Like

ciablog:

Here’s Julene Harrison’s latest cover for the Washington Post Spring 2012 Arts Preview.  Vibrant and full of life we’re loving Julene’s light approach to this typographical execution.

Here’s what she had to say about the project;

“They wanted the piece to feel alive and fresh, and evoke the exciting feeling of the start of spring. 

I design my work on the computer first, so there is opportunity for changes before I commit the art to paper.  It also allows us to try different mock backgrounds. In this case we tried a few single colour/gradient grounds in spring shades but they felt a little flat.  Susana (Art Director at the Washington Post) suggested photographing the paper-cut on a grass background, as that was something I had experimented with before.  

The grass in the UK in January leaves a little to be desired, so although I did try photographing the work outside I also shot the piece on astroturf.  I think the effect is great - so bright and vivid!

Mc Donald’s have exactly the same style in their food trays :/

(via lustik)